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First, users create a test case and run it locally on their computer to ensure that it works. Next, user can group test cases in a set and run them at will, schedule to run them or have their CI such as Jenkins invoke the set. All tests in the set will be distributed over remote machines (i.e. cloud machine) and they will execute the tests and send back the reports back to the platform along with videos of the session as well other artifacts such logs and screen shots of the failures. It is end to end in a sense that, it allows browser, database, REST services, native mobile, and some desktop interactions. Testers are free to mimic their actions using the easy to use wizards.
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